Tag Archives: Tips

Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Persuasive

Once upon a time, in a faraway kingdom, there was a salesman who traveled the countryside, peddling his wares. Everyone loved his product except the evil king, who wanted to do away with it. One day the king said, “This product is ruining my kingdom and I want to destroy it. If anyone has a […]

Sense of Urgency

Some people make things happen. Some people watch things happen. Some people don’t know anything is happening. When you’re selling life insurance, you need to be a person who makes things happen. Given half a chance, your prospect will procrastinate forever regarding insurance. Most needs that people have for insurance did not suddenly materialize when […]

Want Lots More Sales? Avoid These Seven Deadly Sins

By Drayton Bird A few years ago, after making a speech about copywriting that I thought was excellent in every way, my childish delight at my own brilliance was destroyed by a cynical listener. He said, “Well, you seem to know just about everything about what to do in order to write good sales copy. […]