Tweet Some people make things happen. Some people watch things happen. Some people don’t know anything is happening. When you’re selling life insurance, you need to be a person who makes things happen. Given half a chance, your prospect will procrastinate forever regarding insurance. Most needs that people have for insurance did not suddenly materialize [...]
Tag Archives: Marketing
Want Lots More Sales? Avoid These Seven Deadly Sins
Tweet By Drayton Bird A few years ago, after making a speech about copywriting that I thought was excellent in every way, my childish delight at my own brilliance was destroyed by a cynical listener. He said, “Well, you seem to know just about everything about what to do in order to write good sales [...]
Learning to Leverage Media Coverage: Part Two – To Attract New Clients
Tweet Posted By Stacey and Regina, Your PR Pilots Microsoft’s first version of its Xbox gaming console sold out within 24 hours of being available in stores, and had an awareness rate among consumers around 88% percent two weeks before launch, and prior to the start of any advertising. And this was also before the [...]
